CannabisSupplementsForPets.com Instructions

Please refer to the different sections below regarding the "customer avatar", "content format" and  "type of article".

What Are We Selling?

All our pages are recommending people learn more about Canna-Pet, and other CBD products we may introduce in the future.

  • CBD Oils
  • CBD Capsules
  • CBD Treats

For dogs and cats.

We may build articles about horses in the future.

Your Avatar & Your Customer

Our Writers:

Blake Armstrong

Had a dog named Rosie. CBD products greatly extended her life, and reduced her pain as she got older.

She suffered from hip dysplasia and cancer which is common in Golden Retrievers.

CBD products were able to relieve her pain and extend her life well past what the veterinarian had predicted.

Our goal was to maintain a quality of life for our dog Rosie for as long as we could.

 

Who is Your Customer?

Pet owners who buy CBD products absolutely LOVE their pets.

Just read a few of the testimonials and you will know exactly who you are speaking with:

https://canna-pet.com/testimonials/

These pet owners just want to give their dog / cat a good quality of life.

They want their last few years enjoyable.

They also may have no other options. They have a pet with cancer, and feel hopeless.

These products give them hope that their pet will get back to normal, or just feel better.

Dogs with cancer: People want to make their dog's last days more enjoyable.

Joint pain: People feel terrible when their dogs are suffering from any type of pain.

Anxiety: Many people have dogs the adopted, or which are not socialized well. These products can help.

Skin: Dogs and cats often have skin and other allergies that really bother their owners. Pet owners hate to see their pets in discomfort. CBD products can help.

Bottom line:

People looking for CBD products for pets really LOVE their dog or cat.

They hate to see them in pain. They want them to live a happy life - pain free, anxiety free, irritation free.

Pet owners who have dogs and cats with cancer or tumors want to do whatever they can for their pets. CBD products offer some relief.

Current Templates:

CBD Oil For ------- "Dog Breed"

https://canna-pet.com/how-to-use/breed-guides/

CBD Oil For Large Dogs

CBD Oil For Small Dogs

CBD Oil For Retrievers - Golden and Labrador

CBD Oil For German Shepherds

CBD Oil For Bulldogs

CBD Oil For Beagles

CBD Oil For French Bulldog

CBD Oil For Poodles

CBD Oil For Rottweilers

CBD Oil For Boxers

CBD Oil For Yorkshire Terriers

 

>> Article Template To Follow (Important)<< APPROXIMATELY 1000 - 2000 Words

Please use the following template for all articles. Each section should have its own heading.

Section 1: APP FORMULA

Section 1: Agree, Promise, Preview >> In relation to the breed

Section 2: Value Section

Someone searching for CBD products for their specific dog want to find something relatable and specific.

They want to know that their "Poodle" or "Boxer" has a chance of success. So we want to highlight specifics that they can relate to, then highlight how other dogs that are the same breed have had success.

Common Health Concerns With This Breed (RELATE TO THE READER)

Traditional Forms Of Treatment You Can Do (RELATE TO THE READER)

Specific Ways CBD Products Can Address These Problems (WHAT CBD may be able to do your for your specific pet)

What's A Good Dosage For This Breed (How to use the product)

Are Other Dogs In This Breed Having Success?

Highlight one or two stories. No exact details needed, however the Canna-Pet website has a few testimonials from every breed that you can briefly mention in a story or some sort.

https://canna-pet.com/testimonials/

What Specific Products Are Recommended For This Breed

Introduce the various products from Canna-Pet which are appropriate for this dog breed, and push the reader to the review.

Canna Pet actually has a little recommendation for each breed on the specific breed page.

CBD For Dogs With ------- "Ailment"

https://canna-pet.com/ailments/

CBD For Dogs With Cancer

CBD For Dogs With Joint Pain and Arthritis

CBD For Dogs With Seizures and Epilepsy

CBD For Dogs With Pain and Inflammation

CBD For Dogs With Skin Irritation and Allergies

CBD For Dogs With Tumors

CBD For Dogs With Lymphoma

CBD For Dogs With Glaucoma

CBD For Dogs With Anxiety and Phobias

CBD For Dogs With Stomach Problems

>> Article Template To Follow (Important)<< APPROXIMATELY 1000 - 2000 Words

Please use the following template for all articles. Each section should have its own heading.

Section 1: APP FORMULA

Section 1: Agree, Promise, Preview >> In relation to the ailment

Section 2: Value Section

Someone searching for CBD products for their specific dog want to find something relatable and specific.

They want to know that their pet with "Cancer" or "Anxiety" has a chance of success. So we want to highlight specifics that they can relate to, then highlight how other dogs with the same ailment have seen positive results.

Background Information on the Specific Ailment (RELATE TO THE READER)

Traditional Forms Of Treatment You Can Do For This Ailment (RELATE TO THE READER)

Specific Ways CBD Products Can Address These Problems (WHAT CBD may be able to do your for this specific ailment)

What's A Good Dosage For This Ailment (How to use the product)

Are Other Dogs With This Ailment Having Success With CBD Products?

Highlight one or two stories. No exact details needed, however the Canna-Pet website has a few testimonials from every ailment that you can briefly mention in a story or some sort.

https://canna-pet.com/testimonials/

What Specific Products Are Recommended For This Ailment

Introduce the various products from Canna-Pet which are appropriate for this ailment, and push the reader to the review.

How To Write The Articles

Watch The Video Below:

 

An article request will look like this:

Title/Keyword/Topic: Best Way To Learn the Guitar

Word length: 1000

Product to promote: Online Guitar Lessons

> If you discover that there are say 3 things that are important when learning the Guitar, the title and "overview" of the article can be changed to:

The 3 Best Ways to Learn The Guitar 

Depending on what you research, all these titles can be used / changed:

Best Way to Teach Yourself Guitar > Top 5 Ways to Teach Yourself Guitar

The Best Book for Learning Guitar > The 15 Best Books for Learning Guitar

Classical Guitar Songs for Beginners > 3 Classical Guitar Songs Every Beginner Must Learn

 

The point is, when you research and write an article, don't let a title or theme restrict what you find.

 

Format For ALMOST All Articles

Must Adopt #2, #9, #11

Use The APP Formula

4 Easy Steps to Writing Your First Song on the Guitar

Agree:

What can you agree on with someone who searches for this?

Song writing is hard.

Every songwriter has done it:

You're starring at a blank sheet of paper, trying to come up with you very first song on the guitar.

Do I start with the lyrics, do I start with some chords?

Have you done this before?

Trust me, we've all been there, and I know it seems really hard. 

 

Promise: The Promise is where you give them a peek into a better world.

But it doesn't have to be if you follow some of the basic steps provided by master songwriters.

And once you get one song under your belt, you can really start to create your own unique style to make you stand out from the crowd.

 

Preview: Just tell them exactly what you have in store for them.

I've found 4 super easy steps that every songwriter must follow, but I also have some other cool recommendations for taking it to the next level, in terms of writing and playing.

Compare These Two. Which is Better?

Every songwriter has done it:

You're starring at a blank sheet of paper, trying to come up with you very first song on the guitar.

Do I start with the lyrics, do I start with some chords?

Have you done this before?

Trust me, we've all been there, and I know it seems really hard.

But it doesn't have to be if you follow some of the basic steps provided by master songwriters.

And once you get one song under your belt, you can really start to create your own unique style to make you stand out from the crowd.

I've found 4 super easy steps that every songwriter must follow, but I also have some other cool recommendations for taking it to the next level, in terms of writing and playing.

While using the Uberchord app to practice the guitar and correcting your bad habits, why not put it into service helping you write your first song? It might just launch a stellar career, and at the very least it will make you a better player by helping you to practice and to understand chord progressions.

There are as many approaches to songwriting as there are songwriters. If you decide that composing music is for you, you’ll find that you too have a unique method inside you, a songwriting process that will emerge the more you experiment. But what we’re going to do today is teach you a super simple songwriting method, just to get you started. You don’t need to read music or tablature to do this, so even if you’re a guitar beginner there’s no excuse for not trying.

Everybody started with a first song! Bob Dylan’s first song was a tribute to another songwriter, Woody Guthrie. Back then hardly any singers wrote their own songs, so Bob’s first song was for one of the few who did.

Important:

Remember, with most of these articles, we are trying to sell something, or "pre-sell" something.

If we wrote this article, it would probably be because we want to sell either a course on songwriting, or a course on playing the guitar. This information will usually be given to you. 

So you want to include this if you can, in the promise and or preview.

 

Looking back to the promise:

But it doesn't have to be if you follow some of the basic steps provided by master songwriters.

(at the end of the article we mention the Songwriting course from "Master Songwriter")

 

Looking at the preview:

I've found 4 super easy steps that every songwriter must follow, but I also have some other cool recommendations for taking it to the next level, in terms of writing and playing.

(at the end of the article, or in step 4, we recommend learning about a "product" to take it to the next level: guitar or writing courses)

Another Example:

Article Topic / Headline: Best Practice Routines for Guitar Players

Approximate Word Count: 1000 words

Product to promote: Online Guitar Lessons

 

APP Method for Introduction: 

Practice makes perfect.

You've probably heard that a thousands times right?

<< THIS IS THE AGREE PART >> "You've probably heard that before right?"

 

But what if I told you that there are certain things you can add into your guitar practice routines to make them super effective, and way more fun.

<<THIS IS THE PROMISE>> Peek into a better world: make them super effective and fun.

 

Here I want to highlight 6 things that every practice routine absolutely needs, and even highlight some guitar lessons which will make you much more consistent, because they make practicing extremely fun.

Making practicing fun? I think we have a winner!

<<THIS IS THE PREVIEW>> Exactly what they get: 6 things your routine needs.

 

Important: Are we pre selling (mentioning) online guitar lessons?

 

Yes we are:

  • But what if I told you that there are certain things you can add into your guitar practice routines to make them super effective, and way more fun.

 

  • Here I want to highlight 6 things that every practice routine absolutely needs, and even highlight some guitar lessons which will make you much more consistent, because they make practicing extremely fun.

Subheadlines & Research

Watch The Video Below:

These subhealines are very bad:

If possible, add subheadings with benefits included:

Again, #9 here explains it perfectly: http://backlinko.com/seo-copywriting

 

Here are some quick examples referencing a page which we might use when researching and making our content better, for the example article: Best Practice Routines for Piano Players

http://takelessons.com/blog/piano-practice-routine

Here are their subheading follow by better ones:

 

1. Scales and Finger Patterns

Better: Scales and Finger Patters So You Can Play Much Faster

2. Chords

Better: Practice Your Chord Progressions to Become a More Well-Rounded Player

3. Composition Analysis and Performance

4. Practice the Tricky Parts

Better: Practice the Tricker Parts to Get Out of Your Comfort Zone and Test Yourself

 

Not EVERY subheadline needs a benefit, but so many articles are lacking this.

 

How To Research

You have your own research style. You might have special tools as well.

 

Bottom line:

Step 1: Find link-worthy content

Step 2: Make something even better

Consult this guide for more information: (Do not worry about outreach or link building)

http://backlinko.com/skyscraper-technique

 

If you don't have tools like Ahrefs, which was used in the link above, just searching on Google is a free option.

Find out what is ranking, and make it better.

Quick Template Example for Using the Skyscaper Technique

*** Please note, this is a good overview for these large guide type of articles. Some very specific and "longtail" articles covering a very specific topic may not need this much information***

 

Article topic: Piano Sight Reading

Articles on the web that are ranking well / have good content:

http://takelessons.com/blog/piano-sight-reading-exercises-z06

http://www.belmont.edu/music/admissions/piano_sightreading.html

http://www.wikihow.com/Practice-Sight-Reading-Piano-Music

http://www.musicnotes.com/blog/2014/06/13/sight-reading-music/

 

How We Can Make a Better Resource:

 

Title: Ultimate Guide to Piano Sight Reading - Tips and Exercises for Beginners

  • APP Intro
  • Intro about Sight Reading
  • Section on Tips
  • Section on Exercises
  • Common Questions and Answers
  • Section on Resources (books, websites, tools)
  • Other Recommendations > Online piano software helps with sight reading

Combine what the top articles are doing well, into our own ultimate resource:

Many of the articles we write are already written to a certain degree. The article needs to differentiate itself with our friendly expert tone, our APP intro, your writing skills, and content that goes above and beyond what is currently doing well. 

Please See This Perfect Example:

arrow

http://www.voicesinc.org/piano-sight-reading/

Round Up Review Posts

Best X for Y

Best {music product} for {specific problem / concern}

 

Example:

Best Guitars for Small Hands - Top 5 Picks

>> Article Template To Follow (Important)<< APPROXIMATELY 1500 - 2000 Words

Please use the following template for all articles. Each section should have its own heading. 

Section 1: APP FORMULA

See above

 

Section 2: Value Section (VERY IMPORTANT SECTION)

    • Approximately 750 words (break this up into several sections with a sub title each)
    • Add some great, value-driven information about this product or the context in which the user intends to use it
    • Answers some question the reader would be looking for before buying this kind of product
    • Consider linking out to valuable informational content on the internet that would help the reader.
    • Here are some ideas:
      • How to choose [this type of product]
      • What are the advantages / benefits of this type of product?
      • Things to look for / attributes that differentiate these products
      • What's the best way to use this product?
      • Address the controversy
      • Prerequisites to using the product
  • This section is very important. Please take extra care when writing this section. 

 

Section 3: Review 5 Products - MUST BE FOUND ON AMAZON.COM ***

  • 200-250 words each (approximately)
  • Choose 5 products on Amazon.com with a rating of 4.5 or better
  • Write 150-250 words about the product overall, and list some pros and cons in bullet points. Keep it clear and to the point.
  • make sure the pros & cons of each product are specific to the product, not relevant for the entire product category (use reviews to find them out).
  • Please remember not to mention other reviewers or Amazon.com 

 

As always, just shoot me an email with any questions or hiccups. Happy to help move things along.

 

Section 4: Conclusion

  • 100-200 words (approximately)
  • In this section announce the clear winner of the roundup
  • Explain why by comparing it to the other products and explaining why it’s better for that specific case.
  • Tie it back to the information you delivered in section 2 and show how the product fulfils all the needs of the product category

Great examples to follow from a different website:

Best Ukulele for Guitar Players

http://www.voicesinc.org/best-ukulele-for-guitar-players/


Best Ukulele for Advanced Players

http://www.voicesinc.org/best-ukulele-for-advanced-players/

Single Product Review

>> Article Template To Follow (Important)<< APPROXIMATELY 1500 - 2500 Words

Section 1: APP Formula

See above example.

 

Section 2: Things to consider before buying a <product category>

150 - 250 words approximately

  • Briefly remind the reader of the problems that product category solves and why one would seek to buy an item in it.
  • Describe the ideal customer for the product category and who should not buy, why and what they should buy instead.
  • List the things the buyer needs to think about before buying the product

 

Section 3: Presenting the product

100-200 words approximately

  • Give a brief description of what the product is, the promise that it makes and what comes with it when you purchase it. Also compare it to the market leader and its previous versions if possible.
    • Example: P90x is the little brother of the Insanity workout by the same company. It claims to help you lose fat and build muscle in just 90 days by following a rigorous diet and exercise plan from the comfort of your home. It is now the 3rd edition of this product and it seems like the major changes with this iteration are better video production and aesthetics.
  • Explain who that specific product is for and who it is not for
    • Example: The venus factor can definitely help if you are looking to change your life around and lose weight fast but be warned: you WILL have to change your diet so if this is something you are not ready to do you should look for other alternatives.
  • Write a bulleted list of 3-5 pros and 3-5 cons for the product

 

Section 4: Features & Benefits

800-1300 words broken down into sub sections for each feature

  • Now start going through the features or core principle of the product and write a section for each explaining both how it performs / feels, and why this feature is important (what benefits it provides and how it helps solving the core problem)
    • Example: This laptop is completely fanless which is nice because it makes it 100% silent (I like that when I’m traveling, often surrounded by other people). However, this also means it can heat up a fair bit if the room is too hot.

 

Section 5 : Social Proof

50 - 100 words

  • Say you scoured the internet and found some user reviews that seemed rather positive
  • Include a screenshot of a few testimonials from users around the web (3-5) that share their journey using the product (or include links)

 

Section 6 : Alternatives

300 - 400 words

  • list 3 alternatives available for the product if possible
    • <insert alternative 1 here>
    • <insert alternative 2 here>
    • <insert alternative 3 here>
  • For each of them write a paragraph or two on how they differ from the main product reviewed (price, features, benefits, etc) and who should use it then provide a bulleted comparaison list and a call to action for the reader to check the alternative product out

 

Section 7 : Conclusion

50 - 100 words

  • reiterate the problem the product solves and why it needs to be solved by the reader (complications).
  • give 2-3 reasons why the product reviewed is a great fit to solve that problem
  • conclude telling people to click here to check the product out

Great examples to follow from a different website:

Tony's Acoustic Challenge Review:

http://www.voicesinc.org/tonys-acoustic-challenge-review/


The Chord Buddy Review:

http://www.voicesinc.org/chord-buddy-review/

How To Receive and Upload Articles - Trello