All our pages are promoting just 3 things:

• Free Trials to Online Guitar Lessons: JamPlay & Guitar Tricks
• Guitar equipment
• Free eBooks to download

Our Writers:

Steve Brown.

57 years old.

Married with two kids.

College degree.

HVAC technician. Fixes and installs furnaces and air conditioners.

Income is: $75,000

Reggie Thompson

62 years old.

Married with 3 kids.

College degree.

Retired Home Builder. Foreman on a construction site.

Started learning online after retiring.

Greg Kennedy

41 years old.

Married with 2 young kids.

College degree.

Landscape Designer.

Played off and on since college. Frustrated with in-person lessons.

Income: $75 - $100,000

You are writing to someone just like you. The writer "Steve" is very relatable to the readers.

Here is the information on your readers - Middle Aged Men

Your writing needs to relate to this guys: 

More About Your Customer:

Must Adopt #2, #9, #11

4 Easy Steps to Writing Your First Song on the Guitar

Agree:

What can you agree on with someone who searches for this?

Song writing is hard.

Every songwriter has done it:

You're starring at a blank sheet of paper, trying to come up with you very first song on the guitar.

Do I start with the lyrics, do I start with some chords?

Have you done this before?

Trust me, we've all been there, and I know it seems really hard. 

Promise: The Promise is where you give them a peek into a better world.

But it doesn't have to be if you follow some of the basic steps provided by master songwriters.

And once you get one song under your belt, you can really start to create your own unique style to make you stand out from the crowd.

Preview: Just tell them exactly what you have in store for them.

I've found 4 super easy steps that every songwriter must follow, but I also have some other cool recommendations for taking it to the next level, in terms of writing and playing.

Compare These Two. Which is Better?

Important:

Remember, with most of these articles, we are trying to sell something, or "pre-sell" something.

If we wrote this article, it would probably be because we want to sell either a course on songwriting, or a course on playing the guitar. This information will usually be given to you. 

So you want to include this if you can, in the promise and or preview.

Looking back to the promise:

But it doesn't have to be if you follow some of the basic steps provided by master songwriters.

(at the end of the article we mention the Songwriting course from "Master Songwriter")

Looking at the preview:

I've found 4 super easy steps that every songwriter must follow, but I also have some other cool recommendations for taking it to the next level, in terms of writing and playing.

(at the end of the article, or in step 4, we recommend learning about a "product" to take it to the next level: guitar or writing courses)

Another Example:

Article Topic / Headline: Best Practice Routines for Guitar Players

Approximate Word Count: 1000 words

Product to promote: Online Guitar Lessons

APP Method for Introduction: 

Practice makes perfect.

You've probably heard that a thousands times right?

<< THIS IS THE AGREE PART >> "You've probably heard that before right?"

But what if I told you that there are certain things you can add into your guitar practice routines to make them super effective, and way more fun.

<<THIS IS THE PROMISE>> Peek into a better world: make them super effective and fun.

Here I want to highlight 6 things that every practice routine absolutely needs, and even highlight some guitar lessons which will make you much more consistent, because they make practicing extremely fun.

Making practicing fun? I think we have a winner!

<<THIS IS THE PREVIEW>> Exactly what they get: 6 things your routine needs.

Important: Are we pre selling (mentioning) online guitar lessons?

Yes we are:

• But what if I told you that there are certain things you can add into your guitar practice routines to make them super effective, and way more fun.

• Here I want to highlight 6 things that every practice routine absolutely needs, and even highlight some guitar lessons which will make you much more consistent, because they make practicing extremely fun.

These subhealines are very bad:

If possible, add subheadings with benefits included:

Again, #9 here explains it perfectly: http://backlinko.com/seo-copywriting

Here are some quick examples referencing a page which we might use when researching and making our content better, for the example article: Best Practice Routines for Piano Players

http://takelessons.com/blog/piano-practice-routine

Here are their subheading follow by better ones:

1. Scales and Finger Patterns

Better: Scales and Finger Patters So You Can Play Much Faster

2. Chords

Better: Practice Your Chord Progressions to Become a More Well-Rounded Player

3. Composition Analysis and Performance

4. Practice the Tricky Parts

Better: Practice the Tricker Parts to Get Out of Your Comfort Zone and Test Yourself

Not EVERY subheadline needs a benefit, but so many articles are lacking this.

You have your own research style. You might have special tools as well.

Bottom line:

Step 1: Find link-worthy content

Step 2: Make something even better

Consult this guide for more information: (Do not worry about outreach or link building)

http://backlinko.com/skyscraper-technique

If you don't have tools like Ahrefs, which was used in the link above, just searching on Google is a free option.

Find out what is ranking, and make it better.

>> Article Template To Follow (Important)<< APPROXIMATELY 1500 - 2500 Words

Section 1: APP Formula

See above example.

Section 2: Things to consider before buying a <product category>

150 - 250 words approximately

• Briefly remind the reader of the problems that product category solves and why one would seek to buy an item in it.
• Describe the ideal customer for the product category and who should not buy, why and what they should buy instead.
• List the things the buyer needs to think about before buying the product

Section 3: Presenting the product

100-200 words approximately

• Give a brief description of what the product is, the promise that it makes and what comes with it when you purchase it. Also compare it to the market leader and its previous versions if possible.
  • Example: P90x is the little brother of the Insanity workout by the same company. It claims to help you lose fat and build muscle in just 90 days by following a rigorous diet and exercise plan from the comfort of your home. It is now the 3rd edition of this product and it seems like the major changes with this iteration are better video production and aesthetics.
• Explain who that specific product is for and who it is not for
  • Example: The venus factor can definitely help if you are looking to change your life around and lose weight fast but be warned: you WILL have to change your diet so if this is something you are not ready to do you should look for other alternatives.
• Write a bulleted list of 3-5 pros and 3-5 cons for the product

Section 4: Features & Benefits

800-1300 words broken down into sub sections for each feature

• Now start going through the features or core principle of the product and write a section for each explaining both how it performs / feels, and why this feature is important (what benefits it provides and how it helps solving the core problem)
  • Example: This laptop is completely fanless which is nice because it makes it 100% silent (I like that when I’m traveling, often surrounded by other people). However, this also means it can heat up a fair bit if the room is too hot.

Section 5 : Social Proof

50 - 100 words

• Say you scoured the internet and found some user reviews that seemed rather positive
• Include a screenshot of a few testimonials from users around the web (3-5) that share their journey using the product (or include links)

Section 6 : Alternatives

300 - 400 words

• list 3 alternatives available for the product if possible
  • <insert alternative 1 here>
  • <insert alternative 2 here>
  • <insert alternative 3 here>
• For each of them write a paragraph or two on how they differ from the main product reviewed (price, features, benefits, etc) and who should use it then provide a bulleted comparaison list and a call to action for the reader to check the alternative product out

Section 7 : Conclusion

50 - 100 words

• reiterate the problem the product solves and why it needs to be solved by the reader (complications).
• give 2-3 reasons why the product reviewed is a great fit to solve that problem
• conclude telling people to click here to check the product out

Great examples to follow from a different website:

Tony's Acoustic Challenge Review:

http://www.voicesinc.org/tonys-acoustic-challenge-review/

The Chord Buddy Review:

http://www.voicesinc.org/chord-buddy-review/