CBD Website Instructions


  • CBDCreamShop.com

  • CBDGummyGuy.com

  • CBDForAthletics.com

  • CBDOilReviews.ca

Same Format as: CannabisSupplementsForPets.com

- Personal Persona (friendly and knowledgeable)

- NOT a CBD company

- Very knowledgeable on the topic from experience and research

- Recommendations are made for affiliate products

- The persona makes the articles unique

What Are We Selling?

All our pages are recommending CBD related products:

  • CBD Oils
  • CBD Creams
  • CBD Gummies
  • CBD Lotions
  • CBD Topicals

As of right now we do not have the CBD Brands that we will be recommending.

In the future we will create product reviews and ultimately recommend 1 or 2 brands.

All articles can potentially recommend CBD oil. Although some topics will discuss CBD Creams or CBD Gummies, there might be an ailment where people search for "Gummies", but really they should be taking a basic CBD oil.

Your Avatar & Your Customer

Our Writers:

Sara Armstrong - CBDCreamShop.com

Sara will be the lead persona for this website, as some of the focus will be on skincare and perhaps the beauty product site of CBD products.

The story is that Sara suffers from Stress, Worry, and Skin Problems like Acne.

She turned to various products and finally found results with CBD. She has taken CBD in various forms and finds the topical solutions to work best for her.

So CBD has helped Sara with anxiety, stress, and her skin.

She has also used CBD cream and other CBD products on her father to help with his knee pain. So she has direct experience with this.

Her father-in-law (just say father though) Reggie has reduced the inflammation in his knee from using CBD cream for pain.

She these are the background stories regarding our persona Sara. We can related to these stories within our content when appropriate, just like Blake Armstrong from the Pet Website relates to his dog Rosie.

*** And just like Blake from Cannabis Supplements For Pets, Sara can certainly come off as very educated in CBD, particularly when referencing the studies. She has studied it a lot, and really knows her stuff. That being said, the tone is still a "friendly expert", as opposed to articles found on CBD company websites.

 

Tyler - CBDGummyGuy.com

Tyler will be the "CBD Gummy Guy".

Eventually we might do real video reviews of various CBD gummies and products.

Tyler's story and Persona is similar to Sara's. Essentially Sara is his wife.

So his wife has used CBD in the form of gummies, but also other forms like oil and cream to treat stress, sleep problems, skin problems and anxiety. Her job is very stressful at times and she found CBD has helped her worry less and relax more. She also sleeps much better from using CBD.

Tyler's sister has also used CBD for similar reasons. She is a new parent with two young children (3 and 1) and has developed bad stress headaches. CBD has helped reduce her stress and headaches.

Tyler's father has used CBD gummies and various CBD products like oil for arthritis (knee pain) and it has also helped him sleep much better.

Tyler also uses CBD himself, but more for athletic reasons. He uses it as an overall wellness supplement, and to reduce inflammation and speed up recovery from training. He is an amateur triathlete. He has found that CBD has helped with his athletic recovery.

Basically, any of the athletic benefits of CBD, Tyler has experienced as he trains both long distance while he also does high intensity training.

 

Tyler - CBDForAthletics.com

Tyler from CBD For Athletics is essentially the same Persona as the CBD Gummy Guy.

All the content on this site will pretty much relate to athletes and CBD in relation to fitness, so the content won't really overlap too much with CBD Gummy Guy.

Basically, any discussion of "ailment" on this site is in relation to an "athlete", where CBD Gummy Guy is more general.

So discussion of "pain" on this site is in relation to athletes and recovery or injuries, where pain on the other sites can be more general in nature.

 

Who is Your Customer?

Your customer will vary a bit with the particular article.

It may be middle aged people with arthritis pain, or it can be younger women with beauty care needs.

So the particular "Ailments" we write about will reveal who we are writing to.

Bottom line:

People are in pain, or some type of discomfort.

So we want to relate to them and their pain points, and offer them a solution through CBD products.

CBD Cream For ------- "Ailment"

CBD Gummies For ------- "Ailment"

CBD For "Building Muscle", "Recovery", "Pain"

>> Article Template To Follow (Important)<< APPROXIMATELY 1000 - 2000 Words

Please use the following template for all articles. Each section should have its own heading.

Section 1: APP FORMULA

Section 1: Agree, Promise, Preview >> In relation to the ailment

Section 2: Value Section

Someone searching for CBD products for their specific ailment want to find something relatable and specific.

Background Information on the Specific Ailment (RELATE TO THE READER) + (Unique Based on Persona)

Traditional Forms Of Treatment You Can Do For This Ailment (RELATE TO THE READER) + (Unique Based on Persona)

Specific Ways CBD Products Can Address These Problems (WHAT CBD may be able to do your for this specific ailment)

Format the Studies in a Unique Way on each site

Why CBD products are a good solution - Which OTHER types of CBD products can be considered (How to use the product)

Social Proof: We will add later

Product Recommendations: We will add later

Format The Studies

One area of duplicate content I want to avoid is the content sections about how CBD can help a particular ailment (which might be covered on all 3 sites - (CBD Gummies for Pain / CBD Cream for Pain / CBD for Athletes with Pain), and then the references to studies.

Again, the Persona and the product the article relates to can probably keep these sections unique, however it might be easy to also keep the format unique.

I like the format in the Cannabis Supplements for Pets articles, however with these 3 projects, I want to try and make them as unique as possible. The references to the studies are very important, as it legitimizes our sites, but I want to avoid too much repetition.

So perhaps the way Sara from CBD Cream Shop displays the "How CBD Can Help" sections, can be different from the other sites? - Just a suggestion.

Sara at CBD Cream Shop:

Perhaps Sara can do a summary type of section on what the studies say, then perhaps have a bulleted list of references and short paragraphs about what they say. So like a Reader Digest or very easy to understand few paragraphs about how CBD can help, then a bulleted list of the more detailed information in the studies referenced.

Tyler at CBD Gummy Guy and CBD For Athletics:

Perhaps these sites can follow a similar outline as how Blake from Cannabis Supplements for Pets referenced this section.

 

How To Write The Articles

Watch The Video Below:

 

An article request will look like this:

Title/Keyword/Topic: Best Way To Learn the Guitar

Word length: 1000

Product to promote: Online Guitar Lessons

> If you discover that there are say 3 things that are important when learning the Guitar, the title and "overview" of the article can be changed to:

The 3 Best Ways to Learn The Guitar 

Depending on what you research, all these titles can be used / changed:

Best Way to Teach Yourself Guitar > Top 5 Ways to Teach Yourself Guitar

The Best Book for Learning Guitar > The 15 Best Books for Learning Guitar

Classical Guitar Songs for Beginners > 3 Classical Guitar Songs Every Beginner Must Learn

 

The point is, when you research and write an article, don't let a title or theme restrict what you find.

 

Format For ALMOST All Articles

Must Adopt #2, #9, #11

Use The APP Formula

4 Easy Steps to Writing Your First Song on the Guitar

Agree:

What can you agree on with someone who searches for this?

Song writing is hard.

Every songwriter has done it:

You're starring at a blank sheet of paper, trying to come up with you very first song on the guitar.

Do I start with the lyrics, do I start with some chords?

Have you done this before?

Trust me, we've all been there, and I know it seems really hard. 

 

Promise: The Promise is where you give them a peek into a better world.

But it doesn't have to be if you follow some of the basic steps provided by master songwriters.

And once you get one song under your belt, you can really start to create your own unique style to make you stand out from the crowd.

 

Preview: Just tell them exactly what you have in store for them.

I've found 4 super easy steps that every songwriter must follow, but I also have some other cool recommendations for taking it to the next level, in terms of writing and playing.

Compare These Two. Which is Better?

Every songwriter has done it:

You're starring at a blank sheet of paper, trying to come up with you very first song on the guitar.

Do I start with the lyrics, do I start with some chords?

Have you done this before?

Trust me, we've all been there, and I know it seems really hard.

But it doesn't have to be if you follow some of the basic steps provided by master songwriters.

And once you get one song under your belt, you can really start to create your own unique style to make you stand out from the crowd.

I've found 4 super easy steps that every songwriter must follow, but I also have some other cool recommendations for taking it to the next level, in terms of writing and playing.

While using the Uberchord app to practice the guitar and correcting your bad habits, why not put it into service helping you write your first song? It might just launch a stellar career, and at the very least it will make you a better player by helping you to practice and to understand chord progressions.

There are as many approaches to songwriting as there are songwriters. If you decide that composing music is for you, you’ll find that you too have a unique method inside you, a songwriting process that will emerge the more you experiment. But what we’re going to do today is teach you a super simple songwriting method, just to get you started. You don’t need to read music or tablature to do this, so even if you’re a guitar beginner there’s no excuse for not trying.

Everybody started with a first song! Bob Dylan’s first song was a tribute to another songwriter, Woody Guthrie. Back then hardly any singers wrote their own songs, so Bob’s first song was for one of the few who did.

Important:

Remember, with most of these articles, we are trying to sell something, or "pre-sell" something.

If we wrote this article, it would probably be because we want to sell either a course on songwriting, or a course on playing the guitar. This information will usually be given to you. 

So you want to include this if you can, in the promise and or preview.

 

Looking back to the promise:

But it doesn't have to be if you follow some of the basic steps provided by master songwriters.

(at the end of the article we mention the Songwriting course from "Master Songwriter")

 

Looking at the preview:

I've found 4 super easy steps that every songwriter must follow, but I also have some other cool recommendations for taking it to the next level, in terms of writing and playing.

(at the end of the article, or in step 4, we recommend learning about a "product" to take it to the next level: guitar or writing courses)

Another Example:

Article Topic / Headline: Best Practice Routines for Guitar Players

Approximate Word Count: 1000 words

Product to promote: Online Guitar Lessons

 

APP Method for Introduction: 

Practice makes perfect.

You've probably heard that a thousands times right?

<< THIS IS THE AGREE PART >> "You've probably heard that before right?"

 

But what if I told you that there are certain things you can add into your guitar practice routines to make them super effective, and way more fun.

<<THIS IS THE PROMISE>> Peek into a better world: make them super effective and fun.

 

Here I want to highlight 6 things that every practice routine absolutely needs, and even highlight some guitar lessons which will make you much more consistent, because they make practicing extremely fun.

Making practicing fun? I think we have a winner!

<<THIS IS THE PREVIEW>> Exactly what they get: 6 things your routine needs.

 

Important: Are we pre selling (mentioning) online guitar lessons?

 

Yes we are:

  • But what if I told you that there are certain things you can add into your guitar practice routines to make them super effective, and way more fun.

 

  • Here I want to highlight 6 things that every practice routine absolutely needs, and even highlight some guitar lessons which will make you much more consistent, because they make practicing extremely fun.

Subheadlines & Research

Watch The Video Below:

These subhealines are very bad:

If possible, add subheadings with benefits included:

Again, #9 here explains it perfectly: http://backlinko.com/seo-copywriting

 

Here are some quick examples referencing a page which we might use when researching and making our content better, for the example article: Best Practice Routines for Piano Players

http://takelessons.com/blog/piano-practice-routine

Here are their subheading follow by better ones:

 

1. Scales and Finger Patterns

Better: Scales and Finger Patters So You Can Play Much Faster

2. Chords

Better: Practice Your Chord Progressions to Become a More Well-Rounded Player

3. Composition Analysis and Performance

4. Practice the Tricky Parts

Better: Practice the Tricker Parts to Get Out of Your Comfort Zone and Test Yourself

 

Not EVERY subheadline needs a benefit, but so many articles are lacking this.

 

How To Research

You have your own research style. You might have special tools as well.

 

Bottom line:

Step 1: Find link-worthy content

Step 2: Make something even better

Consult this guide for more information: (Do not worry about outreach or link building)

http://backlinko.com/skyscraper-technique

 

If you don't have tools like Ahrefs, which was used in the link above, just searching on Google is a free option.

Find out what is ranking, and make it better.

Quick Template Example for Using the Skyscaper Technique

*** Please note, this is a good overview for these large guide type of articles. Some very specific and "longtail" articles covering a very specific topic may not need this much information***

 

Article topic: Piano Sight Reading

Articles on the web that are ranking well / have good content:

http://takelessons.com/blog/piano-sight-reading-exercises-z06

http://www.belmont.edu/music/admissions/piano_sightreading.html

http://www.wikihow.com/Practice-Sight-Reading-Piano-Music

http://www.musicnotes.com/blog/2014/06/13/sight-reading-music/

 

How We Can Make a Better Resource:

 

Title: Ultimate Guide to Piano Sight Reading - Tips and Exercises for Beginners

  • APP Intro
  • Intro about Sight Reading
  • Section on Tips
  • Section on Exercises
  • Common Questions and Answers
  • Section on Resources (books, websites, tools)
  • Other Recommendations > Online piano software helps with sight reading

Combine what the top articles are doing well, into our own ultimate resource:

Many of the articles we write are already written to a certain degree. The article needs to differentiate itself with our friendly expert tone, our APP intro, your writing skills, and content that goes above and beyond what is currently doing well. 

Please See This Perfect Example:

arrow

http://www.voicesinc.org/piano-sight-reading/

Round Up Review Posts

Best X for Y

Best {music product} for {specific problem / concern}

 

Example:

Best Guitars for Small Hands - Top 5 Picks

>> Article Template To Follow (Important)<< APPROXIMATELY 1500 - 2000 Words

Please use the following template for all articles. Each section should have its own heading. 

Section 1: APP FORMULA

See above

 

Section 2: Value Section (VERY IMPORTANT SECTION)

    • Approximately 750 words (break this up into several sections with a sub title each)
    • Add some great, value-driven information about this product or the context in which the user intends to use it
    • Answers some question the reader would be looking for before buying this kind of product
    • Consider linking out to valuable informational content on the internet that would help the reader.
    • Here are some ideas:
      • How to choose [this type of product]
      • What are the advantages / benefits of this type of product?
      • Things to look for / attributes that differentiate these products
      • What's the best way to use this product?
      • Address the controversy
      • Prerequisites to using the product
  • This section is very important. Please take extra care when writing this section. 

 

Section 3: Review 5 Products - MUST BE FOUND ON AMAZON.COM ***

  • 200-250 words each (approximately)
  • Choose 5 products on Amazon.com with a rating of 4.5 or better
  • Write 150-250 words about the product overall, and list some pros and cons in bullet points. Keep it clear and to the point.
  • make sure the pros & cons of each product are specific to the product, not relevant for the entire product category (use reviews to find them out).
  • Please remember not to mention other reviewers or Amazon.com 

 

As always, just shoot me an email with any questions or hiccups. Happy to help move things along.

 

Section 4: Conclusion

  • 100-200 words (approximately)
  • In this section announce the clear winner of the roundup
  • Explain why by comparing it to the other products and explaining why it’s better for that specific case.
  • Tie it back to the information you delivered in section 2 and show how the product fulfils all the needs of the product category

Great examples to follow from a different website:

Best Ukulele for Guitar Players

http://www.voicesinc.org/best-ukulele-for-guitar-players/


Best Ukulele for Advanced Players

http://www.voicesinc.org/best-ukulele-for-advanced-players/

Single Product Review

>> Article Template To Follow (Important)<< APPROXIMATELY 1500 - 2500 Words

Section 1: APP Formula

See above example.

 

Section 2: Things to consider before buying a <product category>

150 - 250 words approximately

  • Briefly remind the reader of the problems that product category solves and why one would seek to buy an item in it.
  • Describe the ideal customer for the product category and who should not buy, why and what they should buy instead.
  • List the things the buyer needs to think about before buying the product

 

Section 3: Presenting the product

100-200 words approximately

  • Give a brief description of what the product is, the promise that it makes and what comes with it when you purchase it. Also compare it to the market leader and its previous versions if possible.
    • Example: P90x is the little brother of the Insanity workout by the same company. It claims to help you lose fat and build muscle in just 90 days by following a rigorous diet and exercise plan from the comfort of your home. It is now the 3rd edition of this product and it seems like the major changes with this iteration are better video production and aesthetics.
  • Explain who that specific product is for and who it is not for
    • Example: The venus factor can definitely help if you are looking to change your life around and lose weight fast but be warned: you WILL have to change your diet so if this is something you are not ready to do you should look for other alternatives.
  • Write a bulleted list of 3-5 pros and 3-5 cons for the product

 

Section 4: Features & Benefits

800-1300 words broken down into sub sections for each feature

  • Now start going through the features or core principle of the product and write a section for each explaining both how it performs / feels, and why this feature is important (what benefits it provides and how it helps solving the core problem)
    • Example: This laptop is completely fanless which is nice because it makes it 100% silent (I like that when I’m traveling, often surrounded by other people). However, this also means it can heat up a fair bit if the room is too hot.

 

Section 5 : Social Proof

50 - 100 words

  • Say you scoured the internet and found some user reviews that seemed rather positive
  • Include a screenshot of a few testimonials from users around the web (3-5) that share their journey using the product (or include links)

 

Section 6 : Alternatives

300 - 400 words

  • list 3 alternatives available for the product if possible
    • <insert alternative 1 here>
    • <insert alternative 2 here>
    • <insert alternative 3 here>
  • For each of them write a paragraph or two on how they differ from the main product reviewed (price, features, benefits, etc) and who should use it then provide a bulleted comparaison list and a call to action for the reader to check the alternative product out

 

Section 7 : Conclusion

50 - 100 words

  • reiterate the problem the product solves and why it needs to be solved by the reader (complications).
  • give 2-3 reasons why the product reviewed is a great fit to solve that problem
  • conclude telling people to click here to check the product out

Great examples to follow from a different website:

Tony's Acoustic Challenge Review:

http://www.voicesinc.org/tonys-acoustic-challenge-review/


The Chord Buddy Review:

http://www.voicesinc.org/chord-buddy-review/

How To Receive and Upload Articles - Trello