Site Optimization Foster Law

Tell me about your business:*
Why should your customers buy from you rather than a competitor? (be specific of your Value Proposition)*
What is the typical sales process/cycle? EX: customer calls, then fills form, then sets appointment etc.*
What are the short and long term goals of the company?*
What product or service would you like to sell more of?*
What is the Average Lifetime Value of your average customer? This is your profit over the life of that customer.*
Who is your ideal client?*
What knowledge of SEO exists within the company?*
- None
- A little
- A lot

Have you had previous SEO on your site? If so, please check the investment level.*
- No SEO
- Under $500 per month
- Under $1000 per month
- Over $1000 per month
Please write as many keywords as you can think of that you would like to target online. (Keywords are words typed into Google that your website will be visible for, example "Toronto Dentist"*
Please list specific cities you would like to target. If you're targeting nation wide, just type in the country or countries.*
How many additional customers would you like to acquire a month? Please set a number.*
Are you doing any other forms of marketing? Check all that apply.
- SEO (Search Engine Optimization
- PPC (Pay Per Click)
- Video Marketing
- Social Media
- Offline Print, Radio, Media
What would you say has been your most effective advertising method?*
What would you say has been your least effective advertising method?*
Do you offer any special promotions to new customers? If so, what are they?*
Who is your competition?*
What is your monthly budget range for getting new customers?*
What is your biggest concern working with a company for online marketing?*

Website Audit for Foster Law